Coverart for item
The Resource Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki

Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki

Label
Enchantment : the art of changing hearts, minds, and actions
Title
Enchantment
Title remainder
the art of changing hearts, minds, and actions
Statement of responsibility
Guy Kawasaki
Creator
Subject
Language
eng
Summary
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description
Cataloging source
DLC
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Kawasaki, Guy
Dewey number
658.8001/9
Illustrations
illustrations
Index
index present
LC call number
HD30.3
LC item number
.K38 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Persuasion (Psychology) in organizations
  • Persuasion (Psychology)
  • Influence (Psychology)
  • Marketing
  • Management
Label
Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion
Dimensions
22 cm.
Extent
xxiii, 211 p.
Isbn
9781591843795
Lccn
2010046009
Other physical details
ill.
System control number
(OCoLC)ocn635459572
Label
Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion
Dimensions
22 cm.
Extent
xxiii, 211 p.
Isbn
9781591843795
Lccn
2010046009
Other physical details
ill.
System control number
(OCoLC)ocn635459572

Library Locations

    • Kelley LibraryBorrow it
      234 Main St, Salem, NH, 03079, US
      42.784324 -71.211223
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