The Resource Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki
Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki
Resource Information
The item Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Kelley Library.This item is available to borrow from 1 library branch.
Resource Information
The item Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Kelley Library.
This item is available to borrow from 1 library branch.
- Summary
- Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description
- Language
- eng
- Extent
- xxiii, 211 p.
- Contents
-
- Introduction
- Why enchantment?
- How to achieve likability
- How to achieve trustworthiness
- How to prepare
- How to launch
- How to overcome resistance
- How to make enchantment endure
- How to use push technology
- How to use pull technology
- How to enchant your employees
- How to enchant your boss
- How to resist enchantment
- Conclusion
- Isbn
- 9781591843795
- Label
- Enchantment : the art of changing hearts, minds, and actions
- Title
- Enchantment
- Title remainder
- the art of changing hearts, minds, and actions
- Statement of responsibility
- Guy Kawasaki
- Language
- eng
- Summary
- Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1954-
- http://library.link/vocab/creatorName
- Kawasaki, Guy
- Dewey number
- 658.8001/9
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD30.3
- LC item number
- .K38 2011
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Persuasion (Psychology) in organizations
- Persuasion (Psychology)
- Influence (Psychology)
- Marketing
- Management
- Label
- Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki
- Bibliography note
- Includes bibliographical references and index
- Contents
- Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion
- Dimensions
- 22 cm.
- Extent
- xxiii, 211 p.
- Isbn
- 9781591843795
- Lccn
- 2010046009
- Other physical details
- ill.
- System control number
- (OCoLC)ocn635459572
- Label
- Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki
- Bibliography note
- Includes bibliographical references and index
- Contents
- Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion
- Dimensions
- 22 cm.
- Extent
- xxiii, 211 p.
- Isbn
- 9781591843795
- Lccn
- 2010046009
- Other physical details
- ill.
- System control number
- (OCoLC)ocn635459572
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.kelleylibrary.org/portal/Enchantment--the-art-of-changing-hearts-minds/joJKpeYVoQA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.kelleylibrary.org/portal/Enchantment--the-art-of-changing-hearts-minds/joJKpeYVoQA/">Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.kelleylibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.kelleylibrary.org/">Kelley Library</a></span></span></span></span></div>