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The Resource The catalyst : how to change anyone's mind, Jonah Berger

The catalyst : how to change anyone's mind, Jonah Berger

Creator
Author
Summary
Everyone has something they want to change. Marketers want to change their customers? minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it?s not about pushing harder, or providing more information, it?s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone?s mind?” they ask a different question: “Why haven?t they changed already? What?s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You?ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you?re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst
Language
eng
Work
Publication
Edition
First Simon & Schuster hardcover edition.
Extent
x, 270 pages
Contents
  • Reactance
  • Endowment
  • Distance
  • Uncertainty
  • Corroborating evidence
  • Epilogue
  • Acknowledgments
  • Appendix. Active listening ; Applying freemium ; Force field analysis
Isbn
9781982108601
Instance
Label
The catalyst : how to change anyone's mind
Title
The catalyst
Title remainder
how to change anyone's mind
Statement of responsibility
Jonah Berger
Creator
Author
Subject
Genre
Language
eng
Summary
Everyone has something they want to change. Marketers want to change their customers? minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it?s not about pushing harder, or providing more information, it?s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone?s mind?” they ask a different question: “Why haven?t they changed already? What?s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You?ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you?re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst
Cataloging source
DLC
http://library.link/vocab/creatorName
Berger, Jonah
Dewey number
303.3/42
Illustrations
illustrations
Index
index present
LC call number
BF637.C4
LC item number
B458 2020
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Change (Psychology)
  • Persuasion (Psychology)
Label
The catalyst : how to change anyone's mind, Jonah Berger
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
Reactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis
Dimensions
22 cm
Edition
First Simon & Schuster hardcover edition.
Extent
x, 270 pages
Isbn
9781982108601
Lccn
2019044601
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)on1105952526
Label
The catalyst : how to change anyone's mind, Jonah Berger
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
Reactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis
Dimensions
22 cm
Edition
First Simon & Schuster hardcover edition.
Extent
x, 270 pages
Isbn
9781982108601
Lccn
2019044601
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)on1105952526

Subject

Genre

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