Contagious, why things catch on, Jonah Berger
Type
Label
Contagious, why things catch on, Jonah Berger
Language
eng
Bibliography note
Includes bibliographical references (p. [215]-233) and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Contagious
Nature of contents
bibliography
Responsibility statement
Jonah Berger
Sub title
why things catch on
Summary
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious
Table Of Contents
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
Classification
Creator
Incoming Resources
- Has instance1
Outgoing Resources
- Classification1
- Creator1
- Subject3