Kelley Library

Confident digital content, master the fundamentals of online video, design, writing and social media to supercharge your career, Adam Waters

Label
Confident digital content, master the fundamentals of online video, design, writing and social media to supercharge your career, Adam Waters
Language
eng
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Confident digital content
Oclc number
1114158517
Responsibility statement
Adam Waters
Series statement
Confident series
Sub title
master the fundamentals of online video, design, writing and social media to supercharge your career
Summary
"Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management. This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career."--Amazon.com
Target audience
general
Mapped to