Enchantment : the art of changing hearts, minds, and actions

Resource Information

The work Enchantment : the art of changing hearts, minds, and actions represents a distinct intellectual or artistic creation found in Kelley Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

Enchantment : the art of changing hearts, minds, and actions

Title remainder

the art of changing hearts, minds, and actions

Statement of responsibility

Guy Kawasaki

Creator

• Kawasaki, Guy, 1954-

Subject

• Influence (Psychology)
• Management -- Psychological aspects
• Marketing -- Psychological aspects
• Persuasion (Psychology)
• Persuasion (Psychology) in organizations

Language

eng

Summary

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description

Cataloging source

DLC

Dewey number

658.8001/9

Illustrations

illustrations

Index

index present

LC call number

HD30.3

LC item number

.K38 2011

Literary form

non fiction

Nature of contents

bibliography