The small BIG, small changes that spark BIG influence, Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini
Type
Label
The small BIG, small changes that spark BIG influence, Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
The small BIG
Nature of contents
bibliography
Responsibility statement
Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini
Sub title
small changes that spark BIG influence
Summary
Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies
Classification
Contributor
Creator
Content
Incoming Resources
- Has instance1
Outgoing Resources
- Classification1
- Contributor2
- Creator1
- Subject4
- Content1